Group Companies
Gift and Home Channel
Gift and Home Channel is the first business-to-business (B2B) online community building and Web Video learning channel targeting independent retailers, and is the aggregation point for independent retailers in the giftware and home accent retail sector.
The mission of the Channel is to provide immediate results from day one. Gift & Home Channel was born out of a simple idea – create a resource to help independent retailers thrive by giving them a vibrant online community and bottom line boosting information, instruction and resources.
There are at least 800,000 independent retailers of giftware and home accent products in the US, employing over 4 million people. Gift and Home Channel was created in response to the researched need for independent retailers in this sector to be better equipped with business skills, and be part fo a community.
The website www.giftandhomechannel.com became operational on September 24th 2007.
The Internet TV content around which the community is built follows a planned schedule as well as being “On Demand” with over 200 short-burst experiential streaming video segments available. The content fulfills a key need for retailers to be better skilled and, in turn generating greater profits for themselves, and providing better value and choice for consumers.
The content features:
- knowledge about building their business
- contact with other retailers about challenges faced and best practice techniques.
- “how to” instruction and guidance from other retailers about operating a successful independent retail business.
- trends within the industry.